SEF donation- summer 2014
Contributions and charity

Your funds are providing the gift of vision

I wanted to update our patrons on how your contributions to Sri Ranganatha Charities through the purchase of “Mahabharata for Kids” is being put to work. This past month, two of the trustees of Sri Ranganatha Charities visited the first Sankara Eye Hospital in Coimbatore to donate money for eye surgeries for those in need and to support the patients in care currently. SEF has been a frequent beneficiary of Sri Ranganatha Charities since its inception and we continue to support their remarkable efforts in giving the gift of vision to those unfortunately many who are deprived of it.

SEF donation- summer 2014


SEF- Coimbatore-Summer 2014

Thank you for continuing to support “Mahabharata for Kids” by buying them and sharing it with your friends and family. It makes a huge difference in the lives of many. And many thanks to Sankara Eye Foundation for doing the great work that they are. You can learn more about them here. And yes, you can buy copies of the book here and help us support more such efforts.

Contributions and charity, General, Performance and stats

One Year Later: 1500 copies sold. INR 50,000 collected for charity.

It has been exactly a year since I received the first rough copy of “Mahabharata for Kids” in my hand. It was formally launched a week later (July 4, 2013). Today, I am thrilled to announce that the book has crossed the 1500 copies sold mark. I did not anticipate hitting this goal until Deepavali this year. As you can imagine, I am totally blown away by the continued support for the book. In fact the digital sales are slowly but steadily trending up.

I regularly hear from parents and educators about how simple and easy it is to use the book as an introduction for Mahabharata for young kids. That was the first and foremost reason I wrote the book and it is heartwarming to see it meet its original goals. Most recently, this is what I heard from someone who picked up 10 copies for her family and local kids study group-

“Very nice book and the way in which the story is very carefully told is really appreciable . These copies are worth giving as prizes to our children in Residents Association for the reading competition to be held tomorrow as part of World Reading Day Celebrations. Sir I would like to translate these in Malayalam and publish. Though I know all these stories, I never knew how it could be simply told like this without revealing the cruelty, revenge etc.”

In the process of buying and gifting the 1500 copies, you awesome readers have contributed over Rs.50,000 towards various charitable causes which makes it doubly awesome. When I hear from my dad about the various kids and charities who are benefiting from the sales of the book and will continue to do so, it is incredible.

Last but not the very least, I have heard from a lot of you about my next project. I didnt want to commit to a next project until I sold 1500 copies of my first one. Now that the milestone has been successfully reached, I am happy to announce that there will be second book that I will be working on. I have a few ideas and a lot of helpful suggestions. I will pore over material and ideas and make a decision soon. Stay tuned to know more about it.

In the meantime, if you still have not picked up a copy of the book, what are you waiting for?

Buy the digital version here or email here for a print copy.

Thank you all for making this something beyond my wildest dreams. And as always, remember that with every book bought, you are making a difference in the lives of many!

I will leave you with an  infographic for the 1500.


Hot off the presses!
Contributions and charity, General, Google Play Books, iOS, Kindle Store, Performance and stats

1000 copies sold and counting

Today I am incredibly excited to announce that “Mahabharata for Kids” has sold over a thousand copies in the first six months since launch. This includes units sold in print and digital on the Apple iBookstore, Amazon Kindle platform and on Google Play Books. When I set out to write the book, I did not imagine the kind of response it has generated. More than the numbers, I am humbled by the stories I hear from parents. Here are some snippets.

“I recently started watching the Telugu version of Mahabharatam on TV with my daughter. We keep your book next to us as our handy guide to the characters and a simplified version of the story”

“So I was driving my son back home from his music class and he starts talking about the characters in Mahabharata . First question is why are Kauravas named that . My guess was something to do with Kuru dynasty . Second question was about who married the father of 100 sons . And did the name Kaurava come from his name likes Pandava comes from Pandu . This all comes as a result of him reading the book at sleep time every day . I am thrilled and wanted you to know that your effort was so worth it.”

“Today when I was cooking he asked me, “Is this how they used to cook?.” I asked “Who?” He was talking about Bheema when he served as the cook during their year in disguise.”

“Got the books.. thanks.. looks very interesting and is definitely on S’s level to read. Will let you know how the book is after we read. Will pass on one to cousin’s kid as well).”

The book has collected over $500 (Rs.30,000+) for Sri Ranganatha Charities. Some of those funds have already been distributed for charities like this. As I noted earlier, every single cent/paisa you contribute towards the purchase of this book is sent directly to charity. No printing costs or operational costs are deducted.

If you are thinking of buying, look here for your options.

For your continued support, THANK YOU!

Some interesting stats…

****Of the total sales, 90% is print at this point. My reasoning is that it is due to the kind or rather lack of publicity. The print format moves through word of mouth, personal distribution and friends. Also, I have sold over 50 copies to anonymous people who emailed me asking for the book and paying via PayPal. The preference seems to be for print over digital even though illustrations in the digital format are in color.
****I have done little to no publicity for the book. So every copy that sells is by discovery via this website or through word of mouth. From that standpoint, I am thrilled by the 10+ copies sold digitally every month. I also sell anywhere from 5-15 copies of the print book to interested people who discovered the book through the website.
****As time has progressed, the digital book seems to be selling better. The Kindle and iBooks version had a soft launch in August. Since then, the Kindle version has sold increasingly well. The iBooks version does not seem to garner much of interest (or even link clicks for that matter).
****Of the digital formats, Kindle outperforms iBookstore and Google Play by a solid margin of 5:1 if not better. Google Play was the hardest to publish on, is the least intuitive in terms of editing and still ends up looking weird in terms of formatting. It is also hard to discover by happenstance which is ironic since it is on the Google platform.
****The book has been purchased in atleast 10 countries – India, UK, France, Germany, US, Canada, Australia, Brazil, Japan, and Italy. This is as far as I know.
****The below chart shows monthly sales on digital platforms if it interests you.

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sankara eye hospital, coimbatore
Contributions and charity

This is how your contributions are making a difference

It has been a couple of months since this book was officially launched. In that time, quite a few of you have pitched in. By buying the book, you not only picked up a book for yourself/your child/friend but also contributed to causes that matter to all of us. Today, I am excited to share the first such cause that the funds from this book served.

Last week, Sri Ranganatha Charities represented by my father and mother, with a friend sponsored an “Annadhaanam” (food donation) for poor people who recently underwent eye surgery. One half of this “Food for Patients” drive at Sri Kanchi Kamakoti Medical Trust Sankara Eye Center in Coimbatore was sponsored by Sri Ranganatha Charities with funds collected from the sale of Mahabharata for Kids. A pdf of this event with pictures is attached.

It gives me immense pleasure and joy that the book is able to make a difference, however small it may be. I thank all of you for your continued support and request you to spread the word in making a bigger impact for all those need it.

Sri Ranganatha Charities (Dr VVP) – Annadhanam